Monthly Memory & Flash Market Watch

July 2026

Monthly Memory & Flash Market Watch
Consumer SSDs & DRAM Face Allocation Cuts as AI Takes Over

SK hynix passes Samsung as South Korea's most valuable company — memory company surpasses valuation milestone on the back of HBM

• SK hynix's early and sustained investment in HBM has positioned it as the primary beneficiary of the AI infrastructure boom, allowing it to surpass Samsung in market value and emerge as the leading AI memory supplier. Meanwhile, Samsung has fallen behind in HBM market share and customer adoption, prompting a renewed focus on next-generation HBM development, yield improvement, and qualification with major AI customers to strengthen its position in the rapidly growing AI memory market.

Kioxia emerges as a major AI storage beneficiary

• Kioxia reportedly surpassed Toyota in market capitalization, highlighting investor optimism toward AI-driven storage demand. The company advanced its next-generation 332-layer BiCS10 NAND roadmap and continued evaluating future fab expansions. Kioxia increasingly relies on LTAs and long-term customer commitments to manage constrained NAND supply.

Sandisk strategically focuses on AI-driven capacity allocation and next-generation NAND roadmap

• The company is shifting capacity toward AI and enterprise storage markets while advancing next-generation BiCS NAND, high-capacity QLC SSDs, and long-term customer agreements to strengthen its position in the rapidly expanding AI infrastructure ecosystem. The prioritized high-capacity QLC NAND and enterprise SSD development, including its Stargate architecture and future ultra-large-capacity SSD roadmap, is targeting AI storage clusters and hyperscale datacenters.

To reinforce South Korea‘s leadership in the AI memory era, the government has launched a $520 billion public-private semiconductor investment program alongside Samsung and SK hynix, including four new fabs and dedicated HBM production facilities. The initiative highlights the industry's long-term confidence that AI-driven demand will continue to drive substantial memory capacity expansion and technology investment.

Micron–Anthropic strategic agreement to scale next-generation AI infrastructure

•Micron is securing long-term AI demand while evolving from a component supplier into a strategic AI infrastructure partner, leveraging HBM, DRAM, SSDs, and ecosystem investments to strengthen its position in the AI value chain. The collaboration with Anthropic provides both long-term demand visibility and an opportunity to co-develop AI-optimized memory and storage solutions for future large-scale AI deployments.

SUPPLY TREND

2026 – 2027 Worldwide NAND Flash Output


demand for legacy‑node SSDs is minimal within overall SSD shipments. Rapid expansion in AI‑related applications in 2026 is expected to drive sustained growth in demand for mainstream advanced‑node 3D‑type SSD products.

2026-2027 Worldwide DRAM Output


AI demand is driving a significant shift in DRAM capacity allocation toward HBM and server DRAM, with HBM output projected to more than double between 1Q26 and 4Q27. As memory suppliers prioritize high-margin AI products, growth in PC and mobile DRAM remains comparatively modest, indicating that consumer applications are receiving a smaller share of industry capacity. This ongoing capacity reallocation is reinforcing the structural expansion of AI infrastructure while potentially tightening supply and supporting pricing across traditional DRAM segments.

2025-2026 NAND Price Trend & Sufficiency Ratio


Flash Sufficiency: limited wafer starts and controlled output reductions initially constrain supply, while gradual capacity adjustments and demand normalization improve availability in 2H26.Despite improving supply conditions, the market is expected to remain relatively tight for most of 2026, preventing any meaningful price correction.

Price Trend: capacity reallocation toward higher-margin products tightens market availability and supports sustained price increases.Spot prices may remain slightly above contract prices during periods of short-term procurement urgency and inventory replenishment.

2025-2026 DDR4 Price Trend & Sufficiency Ratio

DRAM Sufficiency: capacity migration toward HBM and high-value AI memory products continues to constrain conventional DRAM output, limiting supply growth. Despite some quarter-to-quarter fluctuations, the overall supply environment remains tight.

Price Trend: DRAM prices are expected to remain on an upward trajectory throughout 2026. The wide gap between spot and contract price is mainly driven by urgent procurement demand, AI-related supply tightness, and limited spot market inventory, while contract prices are moderated by long-term agreements and quarterly negotiations, resulting in a more gradual increase.

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