NEWS

ADATA Shares a Symphony of Technology at Computex 2017

High notes include robotic home companion, expanding XPG gaming series, and superfast SSDs

Taipei, Taiwan ─ May 23, 2017 ─ ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories is proud to announce its participation in Computex Taipei 2017. The theme this year for ADATA revolves around bringing technology, innovation, and design together as a symphony with the aim of bettering lives everywhere. ADATA is aggressively expanding its XPG gaming series to audio and peripherals. High speed PCI Express SSDs with NVMe and durable external storage are also key highlights. ADATA is further showcasing the latest and fastest SD cards, a range of LED and durable power banks, and a wealth of mobile accessories. ADATA is also debuting its Robot, the new smart home companion.

New generation PCI Express 3x4 NVMe solid state drives

Solid state drives are moving beyond the constraints of the SATA 6Gbps interface, with M.2 PCIe3x4 expected to be one of the main areas of growth in the next two years. At Computex, ADATA will showcase a full range of NVMe PCIe and enterprise SSD solutions, with live demos of its latest M.2 PCIe drives featuring Silicon Motion and Marvell controllers and premium 3D NAND. With capacities up to 4TB finally becoming a reality, ADATA M.2 PCIe3x4 NVMe drives reach 2800MB/s read and 1500MB/s write.

Expanding XPG gaming brand debuts multiple new products

This Computex ADATA is pleased to unveil a massive expansion of the XPG catalogue. In audio, XPG has new gaming earbuds with 3D audio designed for mobile gaming. For home gaming, XPG presents a new over-ear headset bundled with control box for universal compatibility with PC and consoles. XPG expansion continues with gaming keyboards, mice, mouse pads, and high performance XPG storage and memory. To celebrate XPG expansion, ADATA is cooperating with professional e-sports team ahq (www.ahq.com.tw), who will be on hand with a live gaming tournament powered by XPG hardware.

ADATA enters artificial intelligence with the lovable Robot

True to its spirit of innovation, ADATA has moved into the intelligent robotic companion industry. ADATA Robot offers a friendly home robot powered by cloud computing. It has excellent applicability for home safety, and intelligence voice interaction that can be remote controlled from mobile devices via app. ADATA expects to add more smart robot companions and enter additional IoT (Internet of Things) fields such as smart connected homes.

New A2 specification SD cards and V90 video speeds

As one of the top three SD card makers in the world, ADATA has been quick to implement the new A2 card standard for mobile devices, promulgated by the SD Association in February 2017. The A2 standard is optimized for faster app performance rather than mass storage needs, and ADATA will have several offerings on show at Computex. They will be accompanied by ADATA Premier ONE SD and Micro SD cards, which feature read speeds up to 290MB/s and V90 video speeds, or 90MB/s video streaming – more than enough to support 4K/8K buffer-free playback. These extra-speedy SD cards are ideal for video professionals, drone applications, and action camera use.

Great selection of external storage, power banks, and USB-C products

The ADATA booth will play host to the SD700 external SSD with its IP68 dust and water proof design, which has won multiple international awards, including iF, Red Dot, Taiwan Excellence, and Computex d&I. The SE730H external SSD is also IP68-certified, and uses a sleek build that connects using USB-C with USB 3.1 Gen 2 speeds up to 500MB/s.

Tailored for outdoor use, ADATA will display the D8000L power bank with its extra-bright 200 lumen LED module and IP54 protection. The IP67-rated D16750 power bank, Lightning card readers, and MFi-certified Flash drives plus various USB-C cables, OTG products, and accessories will also be at the show.

Experience a new generation of technology with ADATA at Computex Taipei 2017

Nangang Exhibition Hall, 1F, booth I0618
May 30-June 2 9:30 - 18:00 , June 3 9:30 - 16:00
Show info:www.computextaipei.com.tw

About ADATA

ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit industrial.adata.com.

Global Media Contact

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ADATA Technology Co., Ltd.
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